About PRECISE

Close More Prospects, Create More Fans of Your Brand

Comprehensive Sales and Leadership Training Solutions

At PRECISE, we pride ourselves on our ability to deliver exceptional training experiences. With a dedicated team, extensive resources, and highly skilled instructors, we are committed to ensuring your training success. We offer flexible scheduling to accommodate your preferred dates, and we strive to not only meet but exceed your expectations.

 

  • Award-winning training that transforms behavior and delivers outstanding results
  • Develop a Time Management Plan that Maximized Every Hour of the Day
  • Train, Coach, Consult So Learning and Behavior Change Isn't a One-Time Event
  • Turn Managers into Leaders

OUR FOUNDER

Brian Sullivan, CSP, is one of the most well-known speakers, trainers and consultants in North America. Prior to starting PRECISE SellingTM, he worked for medical device manufacturer Welch Allyn, where he developed their award-winning sales and leadership training programs. He is also a member of the National Speakers Association and an internationally known expert on sales, leadership, and presentation and negotiation skills. Brian is one of less than 7 percent of professional speakers worldwide to have earned the Certified Speaking Professional Designation awarded by the National Speakers Association and the International Federation for Professional Speakers

He has been published in over 250 magazines and is the author of the book, 20 Days to the Top- How the PRECISE SellingTM Formula Will Make You Your Company’s Top Sales Performer in 20 Days or Less as well as PRECISE Leadership- The New Manager’s Guide to Becoming a Great Leader. Brian also co-hosts radio show/podcast Golf Underground on ESPN with MLB Hall of Famer George Brett where he gets to interview high achievers in sports and life.

Brian

Brian Sullivan
(CSP)

Duane Huff: Senior Consultant

Duane is a 25 years sales veteran, entrepreneur and highly sought after sales expert, keynote speaker and sales performance consultant with over 15 years of sales training experience. Companies bring Duane in specifically to help their sales professionals stop selling on price . . .

Duane is a 25 year sales veteran, author and an expert in helping sales teams sell more, consistently predictably and profitably, without having to offer unnecessary discounts, or sell on price.

Unlike most sales speakers, trainers coaches and consultants, he delivers fun, highly-interactive training, workshops and seminars that get sales professionals results immediately after, and many times before, they leave the learning environment.

He does this by having them bring their toughest real world selling challenges into the learning experience, and helps them to apply the principles taught to their current active and prospective opportunities.

Duane Huff

Thomas Ahern: Senior Consultant

Acknowledged as a dynamic and innovative force in the field of sales management, marketing and wellness, Thomas has a passion for leading and motivating business owners and purpose-driven organizations.

Renowned for impassioned leadership, and holistic coaching, he draws from his experience as a Chief Marketing Officer, Head of Sales, Executive Director and Educational Psychologist. He leverages a deep understanding of buyer psychology, the science of persuasion, and outcomes-based coaching to develop individuals, influence decision-makers, and propel brands forward.

Thomas Ahern

Danielle Cobo: Senior Consultant

Danielle doesn’t just talk about sales; that’s how she made a living. As a Fortune 500 Senior Medical Sales Manager, Danielle led a historically poor-performing team to #1 despite downsizing, restructuring, and acquisitions. Her commendable leadership earned her the prestigious title of Region Manager of the Year. Her resiliency motivated her to earn four consecutive national Sales Excellence Awards for top performance in capital equipment sales.

With over 15 years of corporate experience in the medical tech and bio-pharmaceutical industry, she knows how to build high-performing
teams that increase sales, productivity, and employee retention.

Danielle is the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals
and hosts the globally top-rated podcast, Unstoppable Grit Podcast with Danielle Cobo.

Danielle has a bachelor’s in communication with a minor in Psychology from the California State University of Fullerton. She has
a certification in Inclusive and Ethical Leadership from the University of South Florida Muma College of Business and DiSC Behavior Model.

Danielle Cobo

Toks Ademola: Director of Sales

Toks manages PRECISE Selling’s Team of outbound SDRs. He is an expert in operational processes including CRM, AI Tools, and more. Toks is also a sales coach who motivates and coaches his team of sales champions on the Art of being PRECISE.

Toks Ademola

Elevate Your Sales Performance

PRECISE Performance Path

Our sales training programs offer an all-encompassing approach to the sales journey, addressing every step from generating leads to consultative sales techniques, negotiation skills, advanced closing strategies, enhancing productivity, managing strategic accounts, and developing sales coaching and management skills.

Our approach focuses on thorough assessment and tailored customization to guarantee that learning continues beyond a single session. With continuous coaching and support, your team will experience genuine behavioral transformation, resulting in exceptional sales performance

Proven Results-Based Approaches

With over three decades of research as our foundation, our programs are built on the latest findings and real-world insights into effective modern sales techniques. Our training is a meticulously designed mix of theory and hands-on practice, proven through global testing to ensure you receive only the most effective strategies for the dynamic sales landscape.

Training That's Customized

No cookie-cutter training here. PRECISE will do deep discover about your prospects, what’s important to them, the pain you solve, the solutions you sell, the decision-makers who influence the sale and more. Everything we do will be based around only your products and solutions.

Our Commitment

Deliverables: Our courses are designed to be engaging and interactive. Each session includes individual exercises, group discussions, experiential activities, role plays, and practice sessions.

Preparation: To tailor the training to your specific needs, we will conduct an initial electronic meeting to assess the audience’s needs and understand the training objectives and student dynamics.

Expert Trainers and Coaches: Based on the class requirements, we assign professional instructors with the necessary certifications and expertise. Your designated instructor will work closely with you to ensure a thorough understanding of your goals and expectations.

Seamless Production: We handle all logistics, from coordinating virtual platforms to managing travel arrangements for our coaches. We prepare comprehensive presentations and create custom workbooks for notetaking. After the course, students can participate in an evaluation survey and receive an electronic certificate of completion.

Engaging Training Methods: PRECISE employs a variety of training methods to ensure an effective and enriching learning experience, including:

  • Goal setting and action planning
  • Real-world job applications
  • Activity-based interactive learning
  • Case studies
  • Relevant examples and illustrations
  • Results-driven implementation
  • Collaboration and feedback
  • Question/answer discussions
  • Practical Application

We emphasize the importance of practical application through reading assignments, exercises, and activities between tracks to reinforce skills and knowledge retention. Our experiential exercises are designed to provide participants with real tools they can use immediately in their daily responsibilities. Your courses will be filled with interactive learning activities, skill-based exercises, and Q&A sessions, ensuring participants leave with practical, workplace-ready tools.

Experience the PRECISE Difference
With PTR, you can be confident that your training will be expertly managed and highly effective. Let us help you achieve your training goals and exceed your expectations. Contact us today to schedule your training sessions.

15 Essential Sales Training Stats

  1. Companies in the United States have spent an estimated $70 billion on training per year. [Source: Salesforce]
  2. Companies that invest in training are 57% more effective at sales than their competitors. [Source: Task Drive]
  3. On an individual level, sales training can boost sales representatives’ performance by an average of 20%. [Source: Spotio]
  4. Sales training reaps a staggering 353% ROI for the average company.
    Or you can think of it this way: for every $1 your company spends on training, you can get up to $4.53 in return! [Source: Task Drive]
  5. Continuous training is said to result in 50% higher net sales per sales rep.
    Successful sales teams are created with continuous training, not one-off seminars. [Source: The Brevet Group]
  6. 80% of high-performing sales teams say they would rate their training as very good or outstanding.
    Thus proving that a well-executed sales onboarding program creates high-performing sales teams. [Source: Salesforce]
  7. High-growth companies are twice as likely to provide customized training to their employees, depending on their sales.
    Personalized training is believed to be the future of sales training. Rather than offering one-size-fits-all programs, companies should work towards offering experiential opportunities that are attuned to the sales rep’s skill set and interests. [Source: Uplead]
  8. Only 17% of companies say they have an effective training program. [Source: Task Drive]
  9. Over a quarter of all sales representatives say that their company’s sales training offered little to no benefits in their productivity.
    A good number of sales training programs only cover basic sales skills, leaving sales forces to learn on the job. [Source: Task Drive]
  10. Companies will spend an average of $10,000 to $15,000 to hire one employee but will only shell out $2,000 in sales training per year.
    This is perhaps the biggest indicator of why over a quarter of sales reps are disappointed in their training programs. Without proper funding, the quality of training programs suffers. [Source: Uplead]
  11. Nearly 70% of all salespeople say they have not received any formal training in sales – instead, they describe themselves as “self-taught social sellers”.
    This means there is a huge opportunity for those looking to offer sales training services as a business. [Source: Task Drive]
  12. Almost half (46%) of sales reps didn’t plan on establishing a career in sales initially.
    As such, a huge chunk of junior sales representatives need effective sales coaching before they can be ready. After all, not everyone has the instincts or selling skill sets necessary from the outset. [Source: Uplead]
  13. For the majority of sales professionals, 84% of their sales training is forgotten within three months.
    As mentioned, continuous training is important for a company’s overall performance. I [Source: Spotio]
  14. For 59% of American companies, the biggest obstacle to providing effective sales training is accountability.
    When sales representatives are not held accountable for applying the skills they gathered from the program, their training easily goes to waste. [Source: Brain Shark]
  15. Sales enablement can lead to a 6% to 20% increase in sales.
    High-performing sales organizations invest in sales enablement services.