Close More Prospects, Create More Fans of Your Brand

At PRECISE, our leadership team
is driven by a passion for transforming sales teams into top performers.

We bring a relentless focus on results, providing expert guidance that delivers both immediate and lasting impact.
Our leaders understand what it takes to elevate a sales force—combining innovative strategies with real-world, practical solutions.

With decades of hands-on experience,

We don’t just set the bar

We raise it.

Committed to excellence, our team works side-by-side with clients
to consistently exceed expectations. At PRECISE, you’re not just getting expertise—you’re getting leadership that delivers.

Ready to work with the best?

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Our Mission

Our mission is simple: to empower businesses by providing world-class sales training, consulting, and outsourced sales talent. We believe in transforming sales teams with innovative, customized training programs and offering expertly trained professionals who excel in lead generation and cold prospecting.

Our Vision

To build a dynamic company that transforms B2B sales organizations into industry champions while offering our highly skilled sales professionals to drive business growth. We aspire to be the premier destination for ambitious professionals to master the art of selling and achieve sustained success.

Meet the Champions Behind

PRECISE Selling

Our team of professionals brings years of experience in sales and leadership to the table, ensuring your business benefits from the best minds in the industry.

Brian Sullivan

FOUNDER

With over 20 years of experience in sales and leadership, Brian Sullivan founded PRECISE Selling to empower sales teams through innovative training and top-tier talent.

Brian Sullivan, CSP, is one of the most well-known speakers, trainers and consultants in North America. Prior to starting PRECISE Selling, he worked for medical device manufacturer Welch Allyn, where he developed their award-winning sales and leadership training programs. He is also a member of the National Speakers Association and an internationally known expert on sales, leadership, presentation and negotiation skills. Brian is one of less than 7 percent of professional speakers worldwide to have earned the Certified Speaking Professional Designation awarded by the National Speakers Association and the International Federation for Professional Speakers.

He has been published in over 450 magazines and is the author of the book, 20 Days to the Top- How the PRECISE Selling Formula Will Make You Your Company's Top Sales Performer in 20 Days or Less as well as PRECISE Leadership- The New Manager’s Guide to Becoming a Great Leader. Brian also co-hosts radio show/podcast Golf Underground on ESPN with MLB Hall of Famer George Brett where he gets to interview high achievers in sports and life.

Know More About Brian

Danielle Cobo

Senior Consultant

Former Fortune 500 Senior Sales Manager, is renowned for empowering individuals with the grit, resilience, and courage to thrive professionally and personally. An acclaimed speaker, best-selling author, and podcast host, Danielle’s life and work epitomize grit and resilience.

Toks leads PRECISE Selling’s outbound cold calling team, specializing in CRM, AI tools, and sales operations, while coaching his team on the Art of being PRECISE.