15 Essential Sales Training Stats

Posted on: June 20, 2024
  1. Companies in the United States have spent an estimated $70 billion on training per year. [Source: Salesforce]
  2. Companies that invest in training are 57% more effective at sales than their competitors. [Source: Task Drive]
  3. On an individual level, sales training can boost sales representatives’ performance by an average of 20%. [Source: Spotio]
  4. Sales training reaps a staggering 353% ROI for the average company.
    Or you can think of it this way: for every $1 your company spends on training, you can get up to $4.53 in return! [Source: Task Drive]
  5. Continuous training is said to result in 50% higher net sales per sales rep.
    Successful sales teams are created with continuous training, not one-off seminars. [Source: The Brevet Group]
  6. 80% of high-performing sales teams say they would rate their training as very good or outstanding.
    Thus proving that a well-executed sales onboarding program creates high-performing sales teams. [Source: Salesforce]
  7. High-growth companies are twice as likely to provide customized training to their employees, depending on their sales.
    Personalized training is believed to be the future of sales training. Rather than offering one-size-fits-all programs, companies should work towards offering experiential opportunities that are attuned to the sales rep’s skill set and interests. [Source: Uplead]
  8. Only 17% of companies say they have an effective training program. [Source: Task Drive]
  9. Over a quarter of all sales representatives say that their company’s sales training offered little to no benefits in their productivity.
    A good number of sales training programs only cover basic sales skills, leaving sales forces to learn on the job. [Source: Task Drive]
  10. Companies will spend an average of $10,000 to $15,000 to hire one employee but will only shell out $2,000 in sales training per year.
    This is perhaps the biggest indicator of why over a quarter of sales reps are disappointed in their training programs. Without proper funding, the quality of training programs suffers. [Source: Uplead]
  11. Nearly 70% of all salespeople say they have not received any formal training in sales – instead, they describe themselves as “self-taught social sellers”.
    This means there is a huge opportunity for those looking to offer sales training services as a business. [Source: Task Drive]
  12. Almost half (46%) of sales reps didn’t plan on establishing a career in sales initially.
    As such, a huge chunk of junior sales representatives need effective sales coaching before they can be ready. After all, not everyone has the instincts or selling skill sets necessary from the outset. [Source: Uplead]
  13. For the majority of sales professionals, 84% of their sales training is forgotten within three months.
    As mentioned, continuous training is important for a company’s overall performance. I [Source: Spotio]
  14. For 59% of American companies, the biggest obstacle to providing effective sales training is accountability.
    When sales representatives are not held accountable for applying the skills they gathered from the program, their training easily goes to waste. [Source: Brain Shark]
  15. Sales enablement can lead to a 6% to 20% increase in sales.
    High-performing sales organizations invest in sales enablement services.